Joanna Diaz
Senior Art Director & Creative Lead
I’m a designer and visual artist with over a decade of experience crafting high-impact visual identities, digital campaigns, and print collateral. My career has taken me across three unique worlds: the high-touch elegance of luxury hospitality, the high-energy arena of sports and entertainment with the Miami HEAT, and large-scale branding for global commercial accounts.
Whether I’m collaborating with culinary directors on menu architecture at The Setai, designing retail apparel concepts, or building multi-channel digital strategies, my goal is always the same: turn bold ideas into memorable visual experiences.
Rooted in a BFA in Graphic & Web Design and a personal passion for fine art, I bring a painterly eye, sharp typographic focus, and hands-on execution to every project I touch.
BEYOND DESIGN — FINE ART & PAINTINGS
A selection of original canvas work and tactile explorations celebrating form, texture, and color theory. Fine art serves as the foundation of my creative process, bringing a painterly eye and high attention to detail to every digital medium I touch.
CREATIVE EXPERIMENTS — DIGITAL & CONCEPT WORK
A showcase of personal Photoshop explorations, visual storytelling, and digital compositing. This collection
highlights my love for image manipulation, creative experimentation, and pushing visual boundaries beyond commercial client work.
