SELECTED WORK: RESTAURANT & HOSPITALITY DESIGN
From first impressions to the dining table, effective design shapes how guests experience a restaurant.
I partner with culinary and marketing teams to craft strategic menu architectures, print collateral, interactive digital
media, and presentation decks that amplify brand identity, support marketing initiatives, and drive profitability.
THE SETAI, MIAMI BEACH
The Setai, Miami Beach is an award-winning five-star oceanfront resort renowned for its serene Asian-inspired design,
refined courtyard atmosphere, and world-class dining concepts—including Jaya and Ocean Grill. Blending tropical
luxury with Asian culinary traditions, The Setai sets the benchmark for high-end hospitality in South Florida.
Custom Menu Build & Layout Strategy
Built a custom menu structure from the ground up, establishing a clear typography system and layout tailored to the restaurant's visual identity. The design organizes courses logically while strategically highlighting high-margin specialty items.
Interactive Digital Flipbooks & Web Assets
Converted traditional print collateral into a dynamic, mobile-friendly digital flipbook paired with web-ready campaign graphics. This solution gives online guests a smooth, page-turning preview of the menu across all
devices while maintaining consistent visual branding across web and reservation platforms.
Multi-Page Catering & Event Brochure
Designed a structured multi-page print brochure to showcase private dining services and event packages. Blends photography with clean layout design to convey the restaurant’s full hospitality experience.
Marketing & Promotional Collateral
Produced promotional print assets, including table tents and marketing flyers, aimed at driving guest engagement for special events. Focused on bold visual hierarchy to capture immediate diner attention in-venue.
Presentation & Pitch Deck Redesigns
