VINYA HOSPITALITY GROUP
VINYA is a modern, wine-forward hospitality group bringing a curatorial approach to dining, retail, and e-commerce
across South Florida—including Key Biscayne and Coral Gables. Combining warm, lived-in restaurant aesthetics with
a sommelier-driven wine market, VINYA creates accessible, lifestyle-focused food and beverage experiences.
INTEGRATED VISUAL IDENTITY & CAMPAIGN EXECUTION
Developed a cohesive visual identity system for VINYA anchored by custom digital illustrations. Across digital touchpoints (email campaigns, social ads, website updates) and physical collateral (outdoor signage, flyers, postcards, business cards), the campaign blended hand-drawn artwork with refined typography—delivering a 65% increase in brand awareness and a 50% boost in online revenue.
PRINT COLLATERAL & PHYSICAL TOUCHPOINTS
Custom print assets designed to elevate the brand presence and create a cohesive, refined experience across retail and dining locations. The project included custom signage, promotional materials, and brand stationery, all designed to maintain a consistent luxury identity.
